2025 Wrapped!

Reflecting on 2025 at PCW – A Year of Fragrance Creation, Formulation, Production and Ingredients

As we begin the new year, we’re taking a moment to reflect on a strong and impactful 2025 at PCW, marked by international growth, meaningful partnerships, creativity and community.

Key highlights on the calendar included a fragrance collaboration at Milan Fashion Week with Onitsuka, participation and attendance in major industry events such as Esxence, SIMPPAR, China Beauty Expo, IFEAT (The International Federation of Essential Oils and Aroma Trades), Grasse Perfume Week, LuxePack Monaco, CosmoProf Asia and Notes Shanghai.

We were also honoured to receive the UNESCO emblem recognising the intangible cultural heritage of Grasse perfumery, welcomed our CEO Xavier Blaizot to the board of the ISPC (International Society of Perfumer Creators) and officially launched the Mallette du Parfumeur, our new fragrance learning experience. PCW now has a presence in Asia, headed by Camille Blaizot, and we expect to bring new partnerships and developments to the business in 2026 in this region.

We look ahead to 2026 with ambition and focus, continuing to build meaningful collaborations across the industry.

Photos (from left to right) :

Onitsuka at Milan Fashion Week with Xavier Blaizot and Alexandre Zini; Esxence with Maud Chabanis, Amelia Garossi and Marion Deshayes; China Beauty Expo with Amelia Garossi, Xavier Blaizot and Camille Blaizot; Xavier speaking at China Beauty Expo; UNESCO event with Xavier Blaizot, Jérôme Viaud and Patrice Blaizot; Luxe Pack Monaco; La Mallette du Parfumeur.