PCW At China Beauty Expo
NEWS :
We had an incredible time attending the China Beauty Expo 2025 in Shanghai — our first time at the event, and it was a great success! It was a privilege to be part of the Grasse Talents Village especially in a year where France was the Guest of Honour.
We connected with so many inspiring people and had the chance to share PCW’s passion for fragrance and innovation with a truly global audience. We believe perfume should speak, move, and stand apart. We’re excited to collaborate with new partners who share that vision — and who are ready to explore scent as a true creative language.
Our CEO, Xavier Blaizot says
“Our goal was clear: to connect with emerging brands seeking original, trend-forward olfactive creations. What we found exceeded our expectations. The Chinese market is not only growing, it’s eager for bold, creative, and differentiated fragrances. There’s a real appetite for French perfumery, not just for its heritage, but for its ability to reinvent and surprise.
This trip also marked a special milestone for the Blaizot legacy. My sister Camille Blaizot officially joined the family business. Seeing her step into the world of perfumery, and begin to carry forward our shared heritage, made this convention memorable. We look forward to seeing her fulfill her career goals and achieve great success in the Asian market.”
We are truly looking forward to our next steps in China.
Leave a Reply