PCW Visits India and Thailand

Eléonore Thore and Xavier Blaizot recently embarked on an enriching journey to Asia to participate in the prestigious IFEAT conference. During their time there, they seized the opportunity to deepen their understanding and strengthen our business partnerships by visiting the production sites of three of our major ingredient partners in India. These visits offered invaluable insights into the quality control processes that form the backbone of our trusted partnerships.

Their journey also took them to Thailand, where they explored a sustainable oud plantation. Eléonore and Xavier were given an exclusive, behind-the-scenes look at every step of the process—starting with the cultivation of the trees, followed by the harvesting, and finally the intricate extraction techniques that yield this precious ingredient. This immersive experience underscored the meticulous care and sustainability efforts invested in creating high-quality oud, a material revered in perfumery.

The trip was not only highly educational but also a testament to the importance of fostering strong relationships within the industry. The journey was both inspiring and fruitful, leaving the team with fresh insights and a renewed commitment to excellence.

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