{"id":2909,"date":"2026-04-13T09:20:12","date_gmt":"2026-04-13T09:20:12","guid":{"rendered":"https:\/\/www.pcwfrance.com\/?p=2909"},"modified":"2026-04-13T09:20:43","modified_gmt":"2026-04-13T09:20:43","slug":"notes-shanghai-exploring-the-future-of-perfumery-in-china","status":"publish","type":"post","link":"https:\/\/www.pcwfrance.com\/fr\/notes-shanghai-exploring-the-future-of-perfumery-in-china\/","title":{"rendered":"Notes sur Shanghai : \u00e0 la d\u00e9couverte de l'avenir de la parfumerie en Chine"},"content":{"rendered":"<p><a href=\"https:\/\/www.pcwfrance.com\/fr\/who-we-are\/#team\">Camille Blaizot<\/a> ( Directrice R\u00e9gionale - Asie)\na eu l\u2019occasion de se rendre au salon <a href=\"https:\/\/notesshanghai.com\">Notes Shanghai<\/a> (du 2 au 5 avril), un \u00e9v\u00e9nement d\u00e9di\u00e9 \u00e0 la parfumerie en pleine expansion, qui se tient d\u00e9sormais deux fois par an. En quelques \u00e9ditions seulement, Notes Shanghai s\u2019est impos\u00e9 comme le rendez-vous incontournable en Asie pour les acteurs de la parfumerie, occupant aujourd\u2019hui une place essentielle dans notre calendrier international.\u00a0<\/p>\n\n\n\n<p>Sur place, Camille a d\u00e9couvert une nouvelle g\u00e9n\u00e9ration de marques chinoises particuli\u00e8rement prometteuses, parmi lesquelles Loivie, tout en constatant une pr\u00e9sence fran\u00e7aise forte et influente tout au long du salon.<\/p>\n\n\n\n<p>Les grandes tendances observ\u00e9es :<\/p>\n\n\n\n<p><strong>1. L\u2019essor des marques de niche chinoises<\/strong><\/p>\n\n\n\n<p>Les marques locales ne sont plus en phase d\u2019\u00e9mergence : Les marques locales ne sont plus seulement en phase de lancement : elles excellent d\u00e9sormais dans la formulation, le storytelling et le design.\u00a0<\/p>\n\n\n\n<p><strong>2. La rencontre entre l\u2019Orient et l\u2019Occident n\u2019est plus un th\u00e8me, c\u2019est une r\u00e9alit\u00e9<\/strong><\/p>\n\n\n\n<p>La collaboration et l\u2019inspiration interculturelle se concr\u00e9tisent en temps r\u00e9el.<\/p>\n\n\n\n<p><strong>3. Un march\u00e9 en pleine expansion<\/strong><\/p>\n\n\n\n<p>Avec la pr\u00e9sence de maisons de parfumerie, de distributeurs internationaux, de d\u00e9taillants, de la presse et de cr\u00e9ateurs de contenu, le salon reste un point de recontre essential convergence essentiel pour le d\u00e9veloppement du march\u00e9 et des partenariats en Chine.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u00ab Ce qui m\u2019a le plus marqu\u00e9e lors du salon Notes Shanghai, c\u2019est la cr\u00e9ativit\u00e9 et la confiance des marques que nous avons rencontr\u00e9es. Le march\u00e9 chinois des parfums \u00e9volue rapidement, et chez PCW, nous sommes passionn\u00e9s par l\u2019id\u00e9e de soutenir cette \u00e9nergie gr\u00e2ce \u00e0 notre expertise en parfumerie, en aidant \u00e0 donner vie aux id\u00e9es et \u00e0 les connecter au march\u00e9 mondial. \u00bb\u2028 (Camille Blaizot)<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Gr\u00e2ce \u00e0 notre nouveau bureau \u00e0 Hong Kong, nous restons au plus pr\u00e8s de ce march\u00e9 en pleine \u00e9volution et participerons aux prochains \u00e9v\u00e9nements organis\u00e9s dans la r\u00e9gion. <\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"2912\" src=\"https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/2-819x1024.jpg\" alt=\"\" class=\"wp-image-2912\" srcset=\"https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/2-819x1024.jpg 819w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/2-240x300.jpg 240w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/2-768x960.jpg 768w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/2-10x12.jpg 10w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/2-380x475.jpg 380w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/2-190x238.jpg 190w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/2-760x950.jpg 760w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/2-20x25.jpg 20w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"2915\" src=\"https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/3-819x1024.jpg\" alt=\"\" class=\"wp-image-2915\" srcset=\"https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/3-819x1024.jpg 819w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/3-240x300.jpg 240w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/3-768x960.jpg 768w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/3-10x12.jpg 10w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/3-380x475.jpg 380w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/3-190x238.jpg 190w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/3-760x950.jpg 760w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/3-20x25.jpg 20w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" data-id=\"2913\" src=\"https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/4-819x1024.jpg\" alt=\"\" class=\"wp-image-2913\" srcset=\"https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/4-819x1024.jpg 819w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/4-240x300.jpg 240w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/4-768x960.jpg 768w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/4-10x12.jpg 10w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/4-380x475.jpg 380w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/4-190x238.jpg 190w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/4-760x950.jpg 760w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/4-20x25.jpg 20w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/4.jpg 1080w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"2918\" src=\"https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/8-819x1024.jpg\" alt=\"\" class=\"wp-image-2918\" srcset=\"https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/8-819x1024.jpg 819w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/8-240x300.jpg 240w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/8-768x960.jpg 768w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/8-10x12.jpg 10w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/8-380x475.jpg 380w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/8-190x238.jpg 190w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/8-760x950.jpg 760w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/8-20x25.jpg 20w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"2914\" src=\"https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/6-819x1024.jpg\" alt=\"\" class=\"wp-image-2914\" srcset=\"https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/6-819x1024.jpg 819w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/6-240x300.jpg 240w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/6-768x960.jpg 768w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/6-10x12.jpg 10w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/6-380x475.jpg 380w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/6-190x238.jpg 190w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/6-760x950.jpg 760w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/6-20x25.jpg 20w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"2916\" src=\"https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/7-819x1024.jpg\" alt=\"\" class=\"wp-image-2916\" srcset=\"https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/7-819x1024.jpg 819w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/7-240x300.jpg 240w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/7-768x960.jpg 768w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/7-10x12.jpg 10w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/7-380x475.jpg 380w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/7-190x238.jpg 190w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/7-760x950.jpg 760w, https:\/\/www.pcwfrance.com\/wp-content\/uploads\/2026\/04\/7-20x25.jpg 20w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Camille Blaizot attended Notes Shanghai and discovered the rise of Chinese niche brands, the emergence of cross cultural collaboration and inspiration, and that the fragrance opportunities in China are expanding.  <\/p>","protected":false},"author":1,"featured_media":2910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[237,177,79,78],"tags":[260,238,232,253,85,259],"class_list":["post-2909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china","category-events","category-pcw-business","category-pcw-ingredients","tag-camille-blaizot","tag-china","tag-events","tag-notes-shanghai","tag-pcw-france","tag-pcw-ingredients"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Notes Shanghai: Exploring the Future of Perfumery in China - PCW<\/title>\n<meta name=\"description\" content=\"Camille Blaizot shares insights from Notes Shanghai, highlighting key trends in China\u2019s 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