The World Perfumery Congress

Xavier Blaizot attended the WPC from June 29 – July 1 at the Miami Beach Convention Center. Xavier is a perfumer and also works in business development at PCW, so it was the perfect place for him to meet partners and contacts in an environment dedicated to perfumery. The flavours and fragrance market is full of opportunities and it was Xavier’s brief to communicate PCW’s unique business model and energy throughout the American fair.

The WPC runs every two years, although there has been a break due to COVID but it’s now back and Xavier insists that it’s an important event to attend for those involved in the world of perfumery. The congress encompasses perfumery ingredients, technology and business and is a great forum for discussion on trends and opportunities. Xavier’s attendance ensures that key knowledge and trends are transmitted back to the business.

Xavier says “As the representative for PCW, it was very exciting to reconnect with many perfume professionals, build new partnerships in raw materials and research and development.